$cd ../use-cases/
πŸ’Ό BusinessBeta20 min setup
$ cat social-media-manager.md

await schedulePosts(platforms, { aiWrite: true })

/** Write once. OpenClaw rewrites for Twitter, LinkedIn, and Instagram β€” then schedules. */

Mark is a solo founder building a developer tools startup. He knew he needed social media presence β€” but writing separate posts for Twitter, LinkedIn, and Instagram felt like a part-time job. He'd spend 45 minutes per post, 3x a week = 9 hours/month on social media alone. After setting up OpenClaw's social media skill, his workflow became: write one rough draft via Telegram β†’ OpenClaw generates platform-optimized versions β†’ Mark approves with a thumbs-up emoji β†’ posts go live at optimal times. His posting frequency went from 3x/week to daily, engagement increased 340%, and his time investment dropped to 2 hours/month.

how_it_works.md

βš™οΈ How It Works

1.
You write a topic or paste a draft
Send via Telegram or the OpenClaw dashboard.
2.
AI adapts the content per platform
Twitter: punchy 280-char thread. LinkedIn: professional long-form. Instagram: caption + hashtags.
3.
You approve (or auto-post)
Preview each variant. Approve all or tweak individual posts. Set it to fully autonomous.
4.
OpenClaw schedules and posts
Optimal posting time per platform. Logs all activity.
example_posts.md

πŸ’¬ One Draft β†’ Three Posts

Twitter/X
We just open-sourced our AI agent framework. 10k GitHub stars in 48h. Here's what we learned πŸ§΅πŸ‘‡
LinkedIn
Excited to announce our open-source AI agent framework just crossed 10,000 GitHub stars. In this post, I'll share the three key decisions that led to this milestone...
Instagram
10K stars ⭐ in 48 hours! Our AI agent just went viral. Link in bio β†’ #AI #OpenSource #MachineLearning

❓ FAQ

Q1. Does OpenClaw actually post to social media?

Yes. It uses official APIs for Twitter/X, LinkedIn, and Instagram. You authorize via OAuth, and OpenClaw handles the scheduling and publishing.

Q2. Can I review posts before they go live?

Absolutely. The default mode is 'approve-first' β€” OpenClaw sends drafts to Telegram for your approval. You can also switch to fully autonomous mode if you trust its output.

Q3. Does it understand different platform cultures?

Yes. Twitter gets punchy, thread-ready content. LinkedIn gets professional long-form. Instagram gets visual captions with hashtags. The LLM understands each platform's conventions.

Q4. Can it handle images and videos?

For now, OpenClaw focuses on text content. You can attach images manually or use the image generation skill to create visuals. Full multimedia scheduling is on the roadmap.

Q5. How does it pick posting times?

OpenClaw analyzes your audience's engagement patterns (when followers are most active) and schedules posts accordingly. You can also set manual schedules.